Intimately SomaA blog of and for women who share a common passion for all things beautiful, innovative and inspirational. A forum in which we can answer your most intimate questions about fit and style. Join us. Intimately, Soma

Posted on October 2, 2015 by Intimately, Soma

Is there a Soma in your neighborhood? If not, there’s a chance there may be one soon. We are growing and making new cities more beautiful. This month will mark several new openings and re-openings. We could not be more excited to share our passion for lingerie, sleepwear, loungewear and beauty with more women.

Check out our list of boutiques slated to open October 2015, all of which have Grand Opening Event celebrations on October 23rd.


Del Amo Fashion Center in Torrance, CA

Officially open on October 9th


Kierland Commons in Scottsdale, AZ

Officially re-open in it’s new location on October 12th


Our new completely reimagined boutique with more fashion, additional sizes and new collections.


Liberty Center in Liberty Township, OH

Officially open on October 22nd


Cherry Creek Shopping Center in Denver, CO

Officially open on October 23rd


And because we know beautiful lingerie is essential while on vacation, we are also thrilled to have opened our newest Las Vegas boutique in Fashion Show Mall earlier this year.

If you happen to be in the area of one of these new boutiques, we invite you to stop in for a FREE expert bra fitting and a personalized shopping experience. It won’t be long before you too #LoveSoma.


Intimately, Soma

Tell us, where would you like to see the next Soma boutique?

Posted on September 24, 2015 by Intimately, Soma

1. Toss The T-shirt. It’s hard to have sweet dreams when you’re wearing that decades-old t-shirt. You know the one. It’s time to upgrade.


2. Dream Big. Give your bedtime wardrobe a grown-up makeover. Graduate to luxurious pajamas, lacy chemises and glamorous nightgowns. Your dreams will thank you.

3. Pamper Yourself. A silky floral nightgown. A chiffon babydoll. A luxe robe. It feels good to indulge on occasion, like these gorgeous exclusives from Natori.


4. Entice Sleep. Since light signals the brain to be awake, go dark for a restful sleep. Nix any glowing screens and slip into something silky soft.


5. Wind Down. Whether it’s keeping a journal, enjoying a hot bath or snuggling up with a good book, an evening routine is essential. Slipping into sleepwear a few hours before lights out helps your body and mind relax, so falling asleep is easier.


6. Embrace Your Inner Goddess. You can have luxurious lace and sleep well too in romantic chemises designed with soft bodice support.


7. Tune Out. Eliminate distracting sounds with a little white noise or soft music and tune in to a beautiful night.


8. Keep Your Cool. Waking up sweaty is anything but restful. Run the fan if you’re prone to hot flashes, and stock up on Soma’s exclusive Cool Nights® Pajamas.


We’d love to know, which one are you dreaming of?

Intimately, Soma



Posted on September 18, 2015 by Intimately, Soma

Wireless bras tend to be the topic of much debate, leaving many women standing on opposing sides, of what is often, misinformation. Years of myths passed down from generation to generation leave us confused. For this reason, we’ve decided to get intimate about our intimates and debunk some of the most common myths we’ve heard around wireless bras.


Wireless bras aren’t offered for larger sizes

When women hear the word wireless, many assume these bras are designed for teenagers purchasing their first bra or women with smaller cups. While wireless bras are fantastic options for both, they can also be worn by women with larger cup sizes. In fact, Soma designers specifically engineer wireless styles from A up to G cup, such as our new Embraceable Full Coverage Wireless Unlined.


Wireless bras are not supportive

While we agree that there are definitely wireless bras out there that may not provide desired support, many are designed with a band beneath the cups for the added support and comfort. Just like other styles, wireless bras can vary in support. For example, our new Enhancing Shape Wireless features full coverage contour cups providing great support without the wire while our Embraceable Wireless Unlined Bra offers much lighter support for relaxed wear.

Wireless bras are not flattering

Unflattering results can often be attributed to lack of support, quality or incorrect size. That’s right – 80% of women are wearing the wrong bra size. By getting an expert bra fitting, you can ensure you are finding a style that provides the level of support you are looking for in the right size. Contour foam cups provide concealment and added shaping, while unlined styles preserve your natural shape.

We’d love to hear your thoughts on wireless bras. Tell us below.

Intimately, Soma


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