Intimately SomaA blog of and for women who share a common passion for all things beautiful, innovative and inspirational. A forum in which we can answer your most intimate questions about fit and style. Join us. Intimately, Soma

Posted on September 29, 2014 by Intimately, Soma

While we of course love to see the stunning photography in our catalogs, there’s something so intriguing about behind-the-scenes moments captured on set. These moments tell a story from the eyes of our Creative Director, while exposing the realness factor of our photoshoots.

There is so much that goes into prepping for a catalog, from choosing the outfits and models, to deciding on an overarching theme. Our Art Director, Creative Director, Stylist and Production Crew spend hours brainstorming, sketching and planning out their vision for a compelling campaign.

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On the day (or days!) of the shoot, the team arrives early to begin prepping the set while the models get pampered in hair and makeup to get camera ready. And what woman doesn’t love being pampered?

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Once the details of the set are in place, the teams dive into meticulously bringing the vision to life by recreating the original ideas with on-model and still-life images of the season’s new arrivals.

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Several long days of shooting lingerie, sleepwear and loungewear result in the images that you, as the customer, get to enjoy. It’s a true labor of (Soma) love!

Intrigued to see our finished campaign? View our online catalog or request one be mailed to your home here.

Intimately, Soma

Posted on September 22, 2014 by Intimately, Soma

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In striving to be your new bra destination, we can now offer you 42 sizes from 32A-44G and in most cases, at least three choices in your size! We can also find you a style that’s right for your body.

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 We can support you through all stages of life with specialty bras such as nursing and mastectomy. And, we can make you feel beautiful with benefits such as side slimming, back smoothing and now, age defying! Finding your perfect fit all starts with our Bra Fit Experts!

Get started finding your perfect fitting bra: soma.com/brafit

Intimately, Soma

 

Posted on September 14, 2014 by Intimately, Soma

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Finding the perfect bra can be, well, complicated. We get it. That’s why we’ve designed our first ever, age defying t-shirt bra that works for every shape, especially those with less fullness in the upper part of the cup. True to it’s name, our NEW! Enhancing Shape bra enhances the shape of your bust instantly for a great fit under clothes. It’s really that simple.

Why you’ll love our NEW! Enhancing Shape Full Coverage bra:

  • It’s age defying! Instantly restores natural shape
  • The top shaping pad technology eliminates gaps for a perfect fit
  • It’s completely smooth under clothes making it the ultimate age defying t-shirt bra
  • It’s designed with padded straps for comfort
  • It comes in 27 sizes in cups A-DDD

Customers who have tried it, love it! Some have even felt inspired to write us saying how much of a difference this bra has made, further proving that the right bra can change your world in an instant.

“I literally cried when I tried it on. I felt beautiful, more confident, and it has changed the clothes I wear. The padding up top makes perfect sense!” – Krista from Colorado

Intimately, Soma

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