Intimately SomaA blog of and for women who share a common passion for all things beautiful, innovative and inspirational. A forum in which we can answer your most intimate questions about fit and style. Join us. Intimately, Soma

Posted on August 21, 2014 by Intimately, Soma

You may have seen the hashtag “#OneMillionBras” sprinkled throughout our social media pages. You may be asking yourself what exactly we mean by this and how it impacts you and your community. We’re here to share the details about a cause we feel so passionate about and our commitment to make a difference.

Bras are the most needed, yet least donated clothing item for women. For this reason, twice a year we host our Soma Bra Donation where we collect thousands of bras around the country and in partnership with NNEDV (National Network to End Domestic Violence), these bras are distributed to domestic violence shelters to help women in need. The positive emotional impact that a donated bra can have on a woman is life changing. To a local domestic violence survivor, a bra not only signifies a physical necessity, it’s also a pathway to regaining her confidence and self esteem. A single bra can symbolize a new chapter and a new story. It symbolizes hope.

We’re challenging you, our loyal customers, to gather your friends and scour your top drawers for new or gently worn bras that you no longer wear. Help us reach #OneMillionBras in our pursuit to touch one million hearts.

Intimately, Soma

Our Soma Bra Donation is going on now through September 10th. Give today at your local Soma boutique, then share why you #give and tag @SomaIntimates.

08-21-14 Bra-Donation-Blog-IMAGE

01-topper

What if one bra could slim your profile, reduce your bustline, provide support and offer a better fit in clothes? What if we told you there’s a bra that can do all of this? That’s right! Minimizer bras are designed to flatter and support while reducing the appearance of the bust. They evenly smooth the profile under form-fitting ensembles and eliminate gapping buttons on poplin tops.

And the benefits don’t end there. Most Minimizers feature comfort straps that prevent them from digging into the shoulders and provide added comfort.

Meet Soma’s Minimizers:

02-sensous-sides-1in-minSensuous Sides 1” Minimizer
Reduces the bustline up to 1”
Side slimming technology
Padded wings provide comfortable support
In sizes 34D-DDD, 36-40C-DDD, 42C-D

 

03-sensous-sides-3in-minSensuous Sides 3” Minimizer
Powerful Minimizer reduces the bustline up to 3”

Side slimming technology
Padded wings provide comfortable support
In sizes 34D-G, 36-42C-G

 

04-embraceable-no-show-minEmbraceable No Show Minimizer
Reduces the bustline up to 2”

Exclusive No Show lining conceals without adding bulk
Brushed microfiber fabric is soft against the skin
In sizes 34-40C-DDD

 

05-stunning-support-no-show-minStunning Support No Show Minimizer
Reduces the bustline up to 2”

Exclusive No Show lining conceals without adding bulk
Patent-pending seamless 3-zone support
In sizes 34D-DDD, 36-40C-G, 42-44D-G

Whether you desire to look slimmer or simply want to feel more confident beneath your clothes, a Minimizer bra is a wardrobe essential that should be in every woman’s top drawer!

Intimately, Soma

Love what you’ve read? Shop Soma’s Minimizers

Posted on August 4, 2014 by Intimately, Soma

elegant lace_image-1 Boudoir Floral Full Coverage, Bikini and Robe

We’re swooning over the elegant floral lace and intricate details adorning this month’s Limited Edition sleepwear and lingerie. Inspired by a French boudoir’s signature hues, black and pale pink, our designers envisioned collections evoking classic sophistication. The dramatic contrast of the two shades coupled with touches of feminine bows and gems creates an unforgettably romantic ensemble.

elegant lace_image-2Boudoir Floral Chemise

And staying true to Soma’s belief in offering both beauty and brains, our glamorous chemises are designed with our exclusive built-in soft support and shirring at the waist for a look that is flattering, comfortable and make every evening eternally beautiful.

elegant lace_image-3Eternal Lace Chemise

Intimately, Soma

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