Intimately SomaA blog of and for women who share a common passion for all things beautiful, innovative and inspirational. A forum in which we can answer your most intimate questions about fit and style. Join us. Intimately, Soma

Posted on April 17, 2014 by Intimately, Soma

Some occasions call for luxurious lace. Some call for striking colors and prints. All call for comfort. Wear lingerie that suits your mood but encompasses the benefits you need. Support, innovation and beauty comprise these confidence-boosting bras and panties. Each paired with a feminine fragrance for a captivating combination.

Hint, hint: These looks make beautiful gifts!


Gorgeously Embraceable
So comfortable and supportive, you’ll forget you have it on.

Embraceable Demi Bra
Embraceable Lace Thong
Oh My Gorgeous Embraceable Rollerball


Passionately Treasured
In exclusive embroidered lace for a romantic look.

Limited Edition Treasured Full Coverage Bra
Limited Edition Treasured Bikini
Oh My Gorgeous Passionate Eau de Parfum


Vibrantly Flawless
Smoothing technology for a flawless silhouette.

Vanishing Back Full Coverage Bra
Vanishing Edge Bikini
Oh My Gorgeous Vibrant Soufflé

Intimately, Soma
Tell us, which look is your favorite?

Posted on April 3, 2014 by Intimately, Soma

Jessica Wells, Soma’s Fit & Style Expert, is passionate about helping women look and feel beautiful from the inside out. With more than 15 years of experience in the fashion and beauty industries, Jessica is the go-to source for fit advice, fashion trends and must-have items. She’s the host of our Bra Makeover video series and has appeared on the TODAY Show, InStyle and US Weekly.

Here, she shares some of her favorite Soma style picks.


Embraceable Full Coverage Bra
“The perfect t-shirt bra with smooth finishes inside and out; it feels as good as it looks.”

Embraceable Lace Hipster
“This super soft panty offers a modern fit with the right amount of coverage. The lace at the leg openings lays flat so it’s really comfortable, and exceptionally pretty.”



Vanishing Back Full Coverage Bra
“This bra is ridiculously comfortable – and powerful! It’s adjustable and great for back smoothing and side shaping!”



Magicsuit Rita Tankini Top
“Stand out in this stunner of a swimsuit. Figure-flattering tiers gently skim the body, while adjustable straps and a built-in bra offer comfort.”



Vanishing Edge Strapless Slip
“Wondering what to wear under dresses and gowns that are strapless, halter, one-shoulder or have a tricky neckline? This shaping slip won’t ride up (or down) while it smoothes and slims. Patented Vanishing Edge stay-put technology at the bustline and hem ensures bumps and lines will vanish. Molded bra cups offer support and removable straps provide versatility. It does it all.”

Intimately, Soma

Posted on March 26, 2014 by Intimately, Soma


The set of our Breathe Beautifully bra commercial was as cool as the bra itself! Our talented team captured the innovation of our newest bra through a visually exquisite combination of beauty and benefit. Luxurious silk charmeuse curtains blew softly creating the light and breezy vibe of the campaign. Here, we delight your eyes with an exclusive behind-the-scenes look at the making of the commercial for this year’s must-have bra!


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