Sarah, our incredibly talented trend expert, sets the vision for Soma’s seasonal collections. Today, she’s letting us in on her inspiration behind the fall 2010 collection.
Q: How far in advance do you begin working on the Soma collection before it’s available in boutiques and online?
A: I begin my research about a year and a half before a collection appears in Soma boutiques. I go to Europe – Paris, Milan and London – to see and touch new fabrics, view the latest in prints and colors and shop the designer boutiques, which typically show trends about a year in advance of the United States. I also visit trend and fabric fairs, vintage shops and flea markets, and pour over images from the designer runway shows. I then bring photos, fabrics and ideas back to the Soma design team who translate the trends into beautiful lingerie and apparel, all featuring the Soma Touch.
Q: What was your inspiration behind the fall collection?
A: Believe it or not, I was inspired by the multi-faceted and fascinating concept of 3D technology. I remembered back to the original 3D glasses of the 1980’s and how futuristic we all felt; this inspired many of the prints in the collection which mix texture and dimension through a print technique called digital printing. One of my favorites is the Digital Print Satin Robe, a gorgeous abstract print that’s very modern and almost looks pixilated.
Q: What is the one Soma item for fall that you can’t wait to rush out and buy?
A: The Desiree Demi! This bra is really about wearable seduction. It’s comfortable day to night, but has that sultry, feminine edge that women are looking for these days.