Did you know that a bra is one of the least donated but most needed items for women who are homeless or victims of domestic violence? Once we heard this news, we decided to do something about it! Beginning now through Valentine’s Day, Soma is hosting a “bra drive,” collecting new and gently used bras at all of our boutiques nationwide. What a great reason to clean out your lingerie drawer! Stop by your local Soma Intimates to drop off all of those bras that no longer fit or that you never wear.
Once donated, here’s where your bras will go:
- 1. Gently used bras will be sent to local women’s shelters and breast cancer support groups in your region.
- 2. New bras will be donated to Dress for Success, an international non-profit organization that promotes the economic independence of disadvantaged women.
- 3. And, to ensure that no bra ends up in a landfill, non-wearable donations will be sent to The Bra Recyclers, a textile recycling organization.
Our first bra drive in July 2010 collected more than 28,000. We’re looking to double that number this year, so please donate! Find your local Soma Intimates boutique here: http://www.soma.com/store/store_locator.jsp.