We believe every woman deserves a second chance, don’t you? Every year, over 4 million women stay in domestic violence shelters in this country – many who arrive with only the clothes on their backs. Soma has joined forces with the National Network to End Domestic Violence (NNEDV) to ensure these women have a second chance at a happy life.
During our recent Soma Bra Donation (Jan 12 – Feb 26), some of you asked if you can donate a bra on www.soma.com. NOW YOU CAN! Thru Sunday, March 11th, you can purchase a specially selected bra online for donation to the NNEDV. For only $14.98*, you can help a woman avoid making the decision between buying a bra and putting food on the table.
Long before the runways were predicting the navy trend, our trend experts were already bound for a study in blue. For those not in the know, most intimates require a far greater production lead-time than fashion apparel. The result? Our February line up of beautiful lingerie conjures up glamorous island destinations and mesmerizing jet-setting adventures in a sea of cool hues.
What do we love about our new blues and prints (navybound, blue luxe, blue strike, dynasty and sensual skin to name a few)? You can be “matchy matchy” from the inside out this season (another top trend), starting with these 3 bras that are anything but neutral:
At Soma, we are committed to making 2012 an “Oh My Gorgeous Year”! We are smitten by all things gorgeous: exquisite lingerie, supremely soft sleepwear, and luxurious loungewear. Here are some pretty perfect gorgeous new pieces from our spring collection:
Add a Luxurious Black Dress™ to your wardrobe. The season’s must-have “LBD” is our popular Camille Maxi Dress, updated with gorgeous chiffon rosette appliqués.
Add a layer of lace under your v-neck tops and low cut dresses with the Oh My Gorgeous Cami Bra. Soma’s new pink romance cami bra with silver diamond cross dye is the epitome of femininity.
There’s work, there’s sleep and there’s the wonderful life in-between. For that, Soma gives you the Live.Lounge.Wear™ soft cotton collection – lounging has never been so gorgeous.
Always keep your cool. I love Soma’s exclusive Cool Nights PJ’s in spotted pink leopard print. So soft and so stylish!
I want a full coverage, underwire bra that has thicker straps and a push up. What would you suggest? Is there such a bra?
Most push up styles are average coverage, meaning they cover about ½″ to 1″ less of the breast tissue than a Full Coverage Bra. So I have an idea for you – try our best-selling Full Coverage Allura Bra. This underwire style is seamless and has padded straps for comfort. To create the lift you desire, use Soma’s Stick ‘em Up Adhesive Push Up Cups. These reusable adhesive foam cups instantly add a size and offer natural-looking lift. The soft foam sticks to the bra, not your skin. Here’s the best part – the adhesive is long-lasting so you can wear these nifty cups 100+ times!
If less coverage is an option, I highly recommend Soma’s brand new Ravishing Push Up Bra (which also comes in a Plunge AND Add Two Cup Sizes styles). This collection is getting rave reviews and creates amazing lift and gorgeous cleavage!
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