Soma’s new Beautiful Begins Underneath TV campaign is airing soon and our entire creative team is just itching to share the excitement. What better way to let you in on our most intimate secrets than an exclusive, behind-the-scenes peek into the making of our new commercial. We made this b-roll especially for you, and you’re the first to see it!
You may recognize “the face of Soma” from our current commercials and the covers of our catalogs. She is so much fun to work with, a good sport (imagine a crew of 50 surrounding you while you’re in just your bra and panties), and truly beautiful from the inside out. We asked her what it’s like to work with Soma:
Q: What was your favorite part of this shoot?
A: I especially loved shooting the b-roll, because we were like yeahhhh, we were all going crazy, and dancing all around.
Q: What do you love about Soma?
A: I love how comfortable the underwear and pajamas are. The material makes you feel so great. If you feel comfortable, then you look beautiful.
Q: What do you think of our new bras?
A: I love them! I think they’re very feminine and they gave me great cleavage!
Q: What do you think makes a woman beautiful?
A: Self-confidence. How you feel about yourself. If you feel confident then you’re going to show everyone how beautiful you are.
Jill Schiferl, Associate Creative Director of Soma, gave us some insight into the campaign:
Q: What was your inspiration behind this campaign?
A: It stemmed from the idea that we want to give each customer a real service with a beautiful product and show her how she can look and feel her best.
Q: What do you want women to know about Soma?
A: They can feel confident and beautiful in everything they wear underneath. I think it’s our job to help them understand and find the right intimate apparel.
Drum roll please…