We’ve finished counting all the bras you generously donated during our fifth Giving is BeautifulTM Soma Bra Donation event, and…drum roll, please! 103,355 more bras for women in need!
From July 9th to August 12th, 2012, Soma collected bras in boutiques and online to be distributed to domestic violence shelters in local communities. We again partnered with the National Network to End Domestic Violence (NNEDV), the leading voice for survivors, representing over 2,000 shelter programs in the United States.
You, our loyal and caring customers, made a difference by cleaning out your top drawers, donating your bras and rallying your friends and coworkers to do the same. Thanks to your efforts, our grand total of bras donated now stands at an incredible 368,000—and counting! Soma Intimates and the NNEDV thank you—giving truly is beautiful!
The next Soma Bra Donation event is right around the corner. Start collecting your bras now, and like us on Facebook, where we’ll announce the details in January!