The results of our Soma Bra Donation are in, and it’s official: we are wowed!
Like never before, women from across the U.S. and around the world cleaned out their top drawers for women in need. From January 12 to February 26, 2012, Soma collected bras in boutiques and online to be distributed to domestic violence shelters in local communities. For the first time, we partnered with the National Network to End Domestic Violence (NNEDV), the leading voice for survivors, representing over 2,000 shelter programs in the United States.
And now the grand total. Drum roll, please!
First campaign in July 2010: 30,631 bras collected.
Second campaign in January 2011: 40,437 bras collected.
Third campaign in July 2011: 76,125 bras collected.
This 4th “Giving is Beautiful™” Soma Bra Donation: 117,394 bras collected!
Our total now stands at an incredible 264,587 bras donated—far exceeding our goal of a quarter-million. Here are just a few ways you made a difference:
- Bra Donation Guessing Contest. Hundreds of you tried guessing what our campaign total would be. But it was Helen Phillips of Milford, NH, who came closest with her guess of 116,495! She won a $250 Soma gift card and a $500 donation to her local shelter, Bridges: Domestic & Sexual Violence Support in Nashua, NH.
- Facebook friendly. Every time you shared our campaign, we donated $1 to the NNEDV. The result? $354 more for women in need!
- Power of one. Kay Hill, a consignment boutique owner in Punta Gorda, FL, spread the word to her customers and community in an extraordinary way. They pulled together to donate 642 bras!
- Reese gave beautifully. NNEDV hosted the 2nd World Conference of Women’s Shelters in Washington, D.C., and Soma was there to see Reese Witherspoon speak about domestic violence awareness to a crowd representing 36 countries. Thousands of bras were donated at the event by women around the world!
A heartfelt Thank You to all of our loyal and caring customers who gave during our Soma Bra Donation. You’ve shown us how beautiful giving can be.
Are you inspired to get involved in the next Giving is Beautiful campaign? Tell us about it in the comments!
In July, we will kick off our next Soma Bra Donation. Like us on Facebook and be the first to hear about the new campaign contests!
Our very first donation at the NNEDV World Conference—Bra-vo!
A few love and “support” notes written by NNEDV conference attendees to survivors of domestic violence.
Watch Academy Award®-winning actress Reese Witherspoon share her thoughts about domestic violence awareness.